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otázky: Jak používat tento dokument? Na základě odkazů a relevantní literatury vysvětlete dílčí teze jednotlivých mediálních teorií. Struktura dokumentu zároveň představuje osnovu jednotlivých přednášek. Odkazovaná literatura je k dispozici v Mediaarchivu CAS, nebo v knihovně FAMU. Videoukázky jsou k nalezení online, nebo ve videoknihovně CAS v sekci přednášky.

termíny/zákldní pojmy

* Intertextualita - shaping of a text meaning by another text

* Intermedialita - area between single (tradional) media and art forms[]]

* Multimedia - media that uses a combination of different forms

* Hypertextualita - a way to link and access information of various kinds as a web of nodes

* Hypermedialita - extension of the term hypertext in which graphics, audio, video, plain text and hyperlinks intertwine to create non-linear information

* Transmedialita - process of translation of content into another media][

* Cross-media - media experience distributed across media platforms using a variety of media forms

* Postmedia Postmedia_theories

* Media Studies: Key names, concepts and basic overview

Walter Benjamin

The Work of Art in the Age of Mechanical Reproduction (1936)

'Key concepts'

* Technical reproduction after 1900 * Presence of original, uniqueness, authenticity vs. reproduction * Concept of aura


* Walter Benjamin Research Syndicate [] * The Work of Art in the Age of Mechanical Reproduction (Wiki Entry) [] * The Work of Art in the Age of Mechanical Reproduction (online edition) []

Marshall McLuhan

Understanding Media: Extension of Man (1964)

Key concepts * The Medium is the message * Content of any medium is always another medium * Medium = mediator, extension of human body and mind * Symbiosis of media and message * Hot and Cold medium, according to degree of participation, level of abstraction * Narcissus theme – fascination with technology projected as an extension, or projection of human nervous system.


* Marshall McLuhan Homepage * Understanding Media: Extension of Man

Vilém Flusser

Towards A Philosophy of Photography (1983)

'Key concepts'

* Traditional vs. Photographic image * Photography = new image form distant from traditional images * Image as a result of apparatus * Photography as gesture


* Vilém Flusser Archive * Towards A Philosophy of Photography] * Za filosofií fotografie [[

J. David Bolter – Richard Grusin

Remediation: Understanding New Media (1999)

* Remediation as a defining characteristic of new digital media * Digital media is constantly remediating its predecessors * Immediation (Transparency) and Hypermediation


* Remediation: Understanding New Media * in Tomáš Dvořák (ed.) - Kapitoly z dějin a teorie médií

Lev Manovich

Language of New Media (2002)

Principles of new media

* Numerical representation * Modularity * Automation * Variability * Transcoding


* Lev Manovich Homapage * Language of New Media Homepage * Language of New Media download


A. 9 Evenings of Art and Technology, New York 1966 in Armory In 1966 ten New York artists and thirty engineers and scientists from Bell Telephone Laboratories collaborated on a series of innovative dance, music and theater performances, 9 Evenings: Theatre & Engineering, held in October at the 69th Regiment Armory in New York City. The artists were 'John Cage', 'Lucinda Childs', 'Öyvind Fahlström', 'Alex Hay', 'Deborah Hay', 'Steve Paxton', 'Yvonne Rainer', 'Robert Rauschenberg', 'David Tudor' and 'Robert Whitman'.

B.Vasulkas The Brotherhood Making of Brotherhood, 1996

'Friendly Fire' Friendly Fire reconstruction

new_media_history_introduction_1.txt · Last modified: 2017/10/18 14:06 by milos-vojtechovsky