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19.3. Miloš Vojtěchovský
Teorie digitální kultury I: i -, hyper-, a re-mediace audiovizuálního díla
ukázka:
Rebirth of the Nation DJ Spooky
https://youtu.be/3ljIq0lz0qY https://youtu.be/_Lixq9gxppw
jodi.org http://jodi.org
přečíst text: Jay David Bolter a Richard Grusin: Imediace, hypermediace, remediace. Teorie vědy. 2005, č. 2. [https://www.iim.cz/wiki/images/3/39/Imediacegrusinboltercast.pdf]
celá kniha v ang.
tématické okruhy: * “elektronické dílo a kódování”, * hyper a inter-textualita díla, tvorba - produkce, reprodukce, multiplikace, distribuce sdílení, konzumace reflexe audiovizuálního díla,
* pojmy:
* Imediace
historické kontexty uvažování o medialitě
Pojmy
co je vlastně Médium v tomto smyslu?
hybridní prostředí - propojuje smyslový svět člověka s jeho okolím
temporalita/dočasnost médií, stárnutí média, stará a nová média, mrtvá média - archeologie médií emerging média neuromédia, bioart - (Matteo Pasquineli)
“tools used to store and deliver information or data”
Marshall McLuhan - inspirace: literatura a kybernetika (James Joyce a Norbert Wiener)
extenze - média jako prodloužení těla a mozku, “any technology that … creates extensions of the human body and senses”
globální vesnice Marshall McLuhan
* Electronic media did not extend individual senses, as print media had done with the eye, but extended the entire human nervous system (all five senses simultaneously). Electronic media not only restored the pre-literate “tribal” balance of the senses, but also extroverted the human nervous system out into the world creating a planet-wide neural awareness“.
“The electronically induced technological extensions of our central nervous systems… are immersing us in a whirlpool of information… the aloof and dislocated role of the literate man of the Western world is succumbing to the new intense depth participation… decentralising - rather than enlarging - the family of man into a new state of multitudinous tribal existences.”
* “The medium is the message, because media creates its own environments, which are beneficial to some messages whilst being hostile to others”.
inspirace/vlivy na jeho dílo
Lewis Mumford biotechnika verzus megatechnika/Politechnika proti monotechnika
I.A. Richards znak, sémiotika, strukturalismus
další téma: aura a umělecké dílo, Walter Benjamin
* Jay David Bolter, Blair MacIntyre, Maribeth Gandy and Petra Schweitzer: New Media and the Permanent Crisis of Aura
[https://www.iim.cz/wiki/index.php/File:Aurabolter130%281%29.pdf]
otázky:
1.srovnejte pojetí média a mediality Marshalla McLuhana a rozdíl v tom jak je interpretují Bolter a Grusin. (studená a teplá média/remediace)
2.jak Bolter a Grusin vysvětlují pojmy a funkce hypermedialita a imedialita? uveďte konkretní příklady
3. co podle Benjamina znamená pojem aura uměleckého díla a jak je mění díky technice a technologiím?
14.4. Teorie digitální kultury II
softwarová a hardwarová studia - 1995 - 2010
text k četbě: Matthew Fuller: Blip https://www.iim.cz/wiki/index.php/File:Matthew_fuller_blip.pdf
https://monoskop.org/images/9/98/Horakova_Jana_2011_Konec_dejin_novych_medii_Softwarova_studia.pdf https://is.muni.cz/do/rect/el/estud/ff/ps14/software/web/media/Softwarova_studia.pdf
Matthew Fuller: It Looks Like You’re Writing a Letter: Microsoft Word http://www.nettime.org/Lists-Archives/nettime-l-0009/msg00040.html
tématické okruhy: * post-média, umění a sítě * ekologie médií * softwarová studia * trans-humanismus * post-media aesthetics (Lev Manovich)
* 1.Post-media aesthetics needs categories that can describe how a cultural object organizes data and structures user’s experience of this data.
* 2. The categories of post-media aesthetics should not be tied to any particular storage or communication media. For instance, rather than thinking of “random access” as a property specific to computer medium, we should think of it as a general strategy of data organization (which applies to traditional books, architecture) and, separately, as a particular strategy of user’s behaviour.
* 3. Post-media aesthetics should adopt the new concepts, metaphors and operations of a computer and network era, such as information, data, interface, bandwidth, stream, storage, rip, compress, etc
* 4. Rather than using the concept of medium we may use the concept of software to talk about past media, i.e., to ask about what kind of user’s information operations a particular medium allows for
* 5. information behaviour to describe a particular way of accessing and processing information available in a given culture.
Traditional criticism focused on the author, his/her creative intention, biography and psychology. Arriving in the end of the 1950s, structuralism shifted the focus to the text itself, analyzing it as a system of semiotic codes. After 1968, the critical energy gradually shifts from the text to the reader
doporučená četba:
1. Jussi Parikka: Dust and Exhaustion, The Labor of Media Materialism http://www.ctheory.net/articles.aspx?id=726 http://fibreculturejournal.org/
* Lev Manovich:Post-media Aesthetics https://www.iim.cz/wiki/index.php/File:Manovich_Post_media_aesthetics1.pdf
doporučená četba 2:[Marshall Mcluhan] [http://marshallmcluhanspeaks.com/]
* N. Katherine Hayles:My Mother Was a Computer: Digital Subjects and Literary Texts: From Print to Electronic Texts [http://www.press.uchicago.edu/Misc/Chicago/321487.html]
* A Hacker Manifesto, Mckenzie Wark [http://newschool.academia.edu/McKenzieWark/Books/98615/A_Hacker_Manifesto]
* Alexander R. Galloway: The Interface Effect (kapitola: If the Cinema Is an Ontology, the Computer IS an Ethic) [http://www.iim.cz/wiki/images/5/5b/Galloway.pdf]
