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19.3.Teorie digitální kultury I: i -, hyper-, a re-mediace audiovizuálního díla

rebirth of the nation DJ Spooky



text k četbě: druhá část, Jay David Bolter a Richard Grusin: Imediace, hypermediace, remediace. Teorie vědy. 2005, č. 2. https://www.iim.cz/wiki/images/3/39/Imediacegrusinboltercast.pdf


tématické okruhy:

(Walter Benjamin Marshall McLuhan Vilém Flusser Jay David Bolter Richard Grusin Mckenzie Wark)

doporučená četba:


My Mother Was a Computer: Digital Subjects and Literary Texts: From Print to Electronic Texts [5]


(kapitola: If the Cinema Is an Ontology, the Computer IS an Ethic) [7]


Médium: hybridní prostředí - propojuje smysly člověka s jeho okolím


globální vesnice Marshall McLuhan

..The electronically induced technological extensions of our central nervous systems... are immersing us in a whirlpool of information... the aloof and dislocated role of the literate man of the Western world is succumbing to the new intense depth participation... decentralising - rather than enlarging - the family of man into a new state of multitudinous tribal existences

M. McLuhan - vlivy na jeho dílo Lewis Mumford biotechnika proti megatechnika/Politechnika proti monotechnika

I.A. Richards

Jay David Bolter, Blair MacIntyre, Maribeth Gandy and Petra Schweitzer https://www.iim.cz/wiki/index.php/File:Aurabolter130%281%29.pdf

26.3. Teorie digitální kultury II

text k četbě: Matthew Fuller: Blip https://www.iim.cz/wiki/index.php/File:Matthew_fuller_blip.pdf

tématické okruhy:


1.Post-media aesthetics needs categories that can describe how a cultural object organizes data and structures user’s experience of this data.

2. The categories of post-media aesthetics should not be tied to any particular storage or communication media. For instance, rather than thinking of “random access” as a property specific to computer medium, we should think of it as a general strategy of data organization (which applies to traditional books, architecture) and, separately, as a particular strategy of user’s behavior.

3. Post-media aesthetics should adopt the new concepts, metaphors and operations of a computer and network era, such as information, data, interface, bandwidth, stream, storage, rip, compress, etc

4. Rather than using the concept of medium we may use the concept of software to talk about past media, i.e., to ask about what kind of user’s information operations a particular medium allows for

5. information behavior to describe a particular way of accessing and processing information available in a given culture.

Traditional criticism focused on the author, his/her creative intention, biography and psychology. Arriving in the end of the 1950s, structuralism shifted the focus to the text itself, analyzing it as a system of semiotic codes. After 1968, the critical energy gradually shifts from the text to the reader

doporučená četba:

1. Jussi Parikka: Dust and Exhaustion, The Labor of Media Materialism http://www.ctheory.net/articles.aspx?id=726 http://fibreculturejournal.org/

Lev Manovich:Post-media Aesthetics https://www.iim.cz/wiki/index.php/File:Manovich_Post_media_aesthetics1.pdf

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